Randy Olson’s new book Don’t Be Such a Scientist delivers the message that "scientists need artists".
He delves into the principle of "arouse and fulfill", suggesting that while scientists are great with the fulfillment part, the power of art can help arouse the interest of the broader audience.
In an age of information overload, the communication challenge is even greater for science. Drawing on communication theory, storytelling dynamics, and his own observations from a career in science, Olson makes the case that while accuracy is forever important, a priority must be made by the science community to grab the public's attention.
To be published in September 2009 by Island Press.